Managing media work
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
SAGE
cop. 2011
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004210129708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Managing media work
- Media management theory and practice
- The management of the creative industries : from content to context
- managing strategy and maximizing innovation in media organizations
- New media policies
- Global deregulation and media corporations
- The international division of cultural labor
- Journalism in a network
- Atypical newswork, atypical media management
- On the wisdom of ignorance : knowledge and the management of contemporary organizations
- Understanding multinational media management
- The organization of film and television production
- Producing filmed entertainment
- New firms in the screen-based media industry : startups, self-employment, and standing reserve
- Connecting the dots : structure, strategy and subjectivity in entertainment media
- Advertising : structure, agency or agencement?
- From full-service agency to 3-d marketing consultants : "creativity" and organizational change in advertising
- Advertising management and professional identity in the digital age
- Managing global public relations in the new media environment
- The culture of gamework
- Same as the old boss? : changes, continuities, and careers in the digital music era
- "Life is a pitch" : managing the self in new media work
- Managing media companies through the digital transition
- Notes on organized networks: urgent aphorisms for the connected multitides.
