Advertising and the mind of the consumer what works, what doesn't, and why
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London :
Kogan Page
2000.
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| Edición: | 2nd ed |
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004207189708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
