Positioning the battle for your mind

Bibliographic Details
Main Author: Ries, Al (-)
Other Authors: Trout, Jack
Format: Book
Language:Inglés
Published: New York : Warner Books c1993
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004153679708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Index en fin de volume.
La couv. porte en plus du titre : How to be seen and heard in the overcrowded marketplace.
Physical Description:x, 213 p. : il. ; 18 cm
ISBN:9780446347945