Information sources in advertising history

Bibliographic Details
Main Author: Pollay, Richard W. (-)
Format: Book
Language:Inglés
Published: Westport, Conn. : Greenwood Press 1979.
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004101759708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Includes index.
Physical Description:xiv, 330 p. ; 24 cm
ISBN:9780313214226