Cita APA (7a ed.)

Pollay, R. W. (1979). Information sources in advertising history. Greenwood Press.

Cita Chicago Style (17a ed.)

Pollay, Richard W. Information Sources in Advertising History. Westport, Conn.: Greenwood Press, 1979.

Cita MLA (9a ed.)

Pollay, Richard W. Information Sources in Advertising History. Greenwood Press, 1979.