Trust Inc how business wins respect in a social media age
"We are entering the age of sustainability--a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the...
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| Format: | Book |
| Language: | Inglés |
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London :
Routledge, Taylor & Francis Group
[2018]
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004082379708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Introduction
- Part 1. The social age
- A short history of social media
- How social media made sustainability mainstream
- Learning to listen after a century of shouting
- Part 2. The trust factors
- Collaboration and the power of the crowd
- Radical transparency
- Leaders needed
- Empower and educate
- Inspiring behaviour change
- Part 3. The know how
- How to show, not tell
- The social network effect
- How to save the sustainability report
- Global goals for winning trust
- Epilogue
