Dirección de marketing

Bibliographic Details
Main Author: Kotler, Philip, 1931- (-)
Other Authors: Cámara, Dionisio, Grande Esteban, Ildefonso, 1954-, Obis, Teresa
Format: Book
Language:Castellano
Published: Madrid [etc.] : Prentice Hall 1999
Edition:8a ed. act., 2a reimp
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004076279708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XXVIII, 861 p. ; 24 cm
ISBN:9788483222027