Health care market strategy : from planning to action

Health care market strategy from planning to action

Bibliographic Details
Main Author: Hillestad, Steven G. (-)
Other Authors: Berkowitz, Eric N.
Format: Book
Language:Inglés
Published: Sudbury, Mass. : Jones and Bartlett Publishers 2004
Edition:3rd ed
Subjects:
Marketing sanitario.
Servicios de salud > Planificación estratégica.
Servicios de salud > Administración.
Online Access:Sumario
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004047869708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xvii, 287 p. : il. ; 24 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9780763747992

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