Cita APA (7a ed.)

Baran, R. J., Galka, R. J., & Strunk, D. P. (2008). Principles of customer relationship management (Student ed.). Thomson/South-Western.

Cita Chicago Style (17a ed.)

Baran, Roger Joseph, Roger J. Galka, y Daniel P. Strunk. Principles of Customer Relationship Management. Student ed. Mason, Ohio: Thomson/South-Western, 2008.

Cita MLA (9a ed.)

Baran, Roger Joseph, et al. Principles of Customer Relationship Management. Student ed. Thomson/South-Western, 2008.