Relationship marketing exploring relational strategies in marketing
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
Financial Times Prentice Hall
cop. 2008
|
| Edition: | 3rd ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991004047379708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | 311 p. ; 25 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780273713197 |
