Essentials of health care marketing

Essentials of health care marketing

Detalles Bibliográficos
Autor principal: Berkowitz, Eric N. (-)
Formato: Libro
Idioma:Inglés
Publicado: Sudbury, Mass. : Jones and Bartlett Publishers cop. 2006
Edición:2nd ed
Materias:
Marketing sanitario.
Servicios de salud > Planificación estratégica.
Servicios de salud > Administración.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991004047009708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • The meaning of marketing
  • Marketing strategy
  • The environment of marketing strategy
  • Buyer behavior
  • Marketing research
  • Market segmentation
  • Developing customer loyalty
  • Product strategy
  • Price
  • Distribution
  • Promotion
  • Advertising
  • Sales and sales management
  • Controlling and monitoring
  • Appendix A. Glossary.

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