How to produce successful advertising a guide to strategy, planning and targeting
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
London :
Kogan Page
2002
|
| Edition: | 3rd ed |
| Series: | Marketing in action series
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003983079708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | VIII, 200 p. ; 24 cm |
|---|---|
| Bibliography: | Bibliografía: p. [195] |
| ISBN: | 9780749436346 |
