Principles of strategic communication
Presentación del editor: "Designed to support the paradigm shift in media and communication, this book presents the basic tenants of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the fie...
| Other Authors: | , , , |
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| Format: | eBook |
| Language: | Inglés |
| Published: |
New York, NY :
Routledge
2021
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| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003922219708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
