Advertising works. 25, Proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2020

Advertising works 25, Proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2020 25, Proving the payback on marketing investment :

Bibliographic Details
Corporate Authors: World Advertising Research Centre, editor (editor), Institute of Practitioners in Advertising, otros (otros)
Other Authors: Unerman, Sue, director de la publicación (director de la publicación)
Format: Book
Language:Inglés
Published: London : Warc by Ascential [2020]
Subjects:
Institute of Practitioners in Advertising
Campañas publicitarias > Gran Bretaña.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003906969708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:En la portada: IPA
Incluye índice
Physical Description:XV, 304 páginas : ilustraciones (color) ; 25 cm
ISBN:9781841162300

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