Creating images and the psychology of marketing communication
| Otros Autores: | , |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Mahwah, NJ :
Lawrence Erlbaum Associates, Publishers
2006
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003889539708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- A strategy-based framework for extending brand image research / David M. Boush and Scott M. Jones
- Measuring the prototypicality of product categories and exemplars : implications of schema correspondence theory / Laura A. Brannon and Timothy C. Brock
- Emergence and change of consumer product image in social constructionism perspective / Junko Kimura
- Understanding the role of mental imagery in persuasion : a cognitive resources model analysis / Philip J. Mazzocco and Timothy C. Brock
- From image to experience / Bernd Schmitt
- Building a national image with words : the role of word of mouth in establishing Korea's international image / WoonBong Na ... [et al.]
- Measuring the national image : the case of South Korea / Dong-Sung Cho, and Yong-Gu Suh
- The social construction of destination image : a New Zealand film example / Gretchen Larsen and Veronica George
- Chinese consumers' evaluation of hybrid country of origin products : effects of decomposed elements of country of origin, brand name, and consumers' ethnocentrism / Kwon Jung and Ah-Keng Kau
- Managing celebrities as brands : impact of endorsements on celebrity image / Ajit Arun Parulekar and Preety Raheja
- A cultural third-person effect : actual and expected effects of source expertise among individualists and collectivists / Sukki Yoon and Patrick T. Vargas
- Sports celebrities' image : a critical evaluation of the utility of Q scores / Kevin E. Kahle and Lynn R. Kahle
- A rangle of female beauties : a cross-cultural analysis of cosmetics TV commercials / Kyoo-Hoon Han and Federico de Gregorio
- Well-matched employees make customers happy : effects of brand-employee congruence / Youjae Yi and Suna La
- Managing the multidimensionality of corporate image : from the stakeholders' multilayered experience perspective / Chung-Hyun Kim and Taewon Suh
- Conceptualizing sponsorship : an item and relational information account / Clinton S. Weeks, T. Bettina Cornwell, and Michael S. Humphreys
- Values, brands, and image / Woo-Sung Kim ... [et al.]
- Image attributes of automobiles and their influence on purchase price decision / Keiko I. Powers
- Assessing the influence of cultural values on consumer susceptibility to social pressure for conformity : self-image enhancing motivations vs. information searching motivation / Heonsoo Jung
- The impact of media and culture on the consumption values of women in China and Taiwan / Tsai-Ju Liao and Lien-Ti Bei
- Cross-cultural comparisons of brand personality in print media : the case of mainland China and Taiwan / Yung-Cheng Shen, Lien-Ti Bei, and Chih-Yun Wu.
