Designing brand identity a complete guide to creating, building and maintaining strong brands
An innovative approach blending practicality and creativity-now in full-color From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Hoboken (New Jersey) :
John Wiley & Sons
2006
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| Edición: | 2nd ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003888739708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
