Cita APA (7a ed.)

Shimp, T. A. (1993). Promotion management & marketing communications (3rd ed.). Dryden Press.

Cita Chicago Style (17a ed.)

Shimp, Terence A. Promotion Management & Marketing Communications. 3rd ed. Fort Worth [etc.]: Dryden Press, 1993.

Cita MLA (9a ed.)

Shimp, Terence A. Promotion Management & Marketing Communications. 3rd ed. Dryden Press, 1993.