Cita APA (7a ed.)

Hiebert, R. E., Ungurait, D. F., & Bohn, T. W. (1974). Mass media: An introduction to modern communication. McKay.

Cita Chicago Style (17a ed.)

Hiebert, Ray Eldon, Donald F. Ungurait, y Thomas W. Bohn. Mass Media: An Introduction to Modern Communication. New York: McKay, 1974.

Cita MLA (9a ed.)

Hiebert, Ray Eldon, et al. Mass Media: An Introduction to Modern Communication. McKay, 1974.