Effects of message quality and complexity on communication acceptance and source credibility

Effects of message quality and complexity on communication acceptance and source credibility

Detalles Bibliográficos
Autor principal: Steiner, Richard, 1944- (-)
Autor Corporativo: Syracuse University. Newhouse School of Public Communication, editor (editor)
Formato: Tesis
Idioma:Inglés
Publicado: [New York] : Syracuse University, Newhouse School of Public Communication 1973
Materias:
Comunicación > Influencia social.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003869489708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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