The Weather Channel the improbable rise of a media phenomenon
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Boston :
Harvard Business School Press
2002.
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003816579708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Foundations
- A new idea
- Building the data path
- Birthing pains
- Flirting with extinction
- The fast lane
- Brand building and other adventures
- Disruptive technologies
- Summing up
- Behind the scenes.
