APA (7th ed.) Citation

Batten, F., & Cruikshank, J. L. (2002). The Weather Channel: The improbable rise of a media phenomenon. Harvard Business School Press.

Chicago Style (17th ed.) Citation

Batten, Frank, and Jeffrey L. Cruikshank. The Weather Channel: The Improbable Rise of a Media Phenomenon. Boston: Harvard Business School Press, 2002.

MLA (9th ed.) Citation

Batten, Frank, and Jeffrey L. Cruikshank. The Weather Channel: The Improbable Rise of a Media Phenomenon. Harvard Business School Press, 2002.