Cita APA (7a ed.)

Mahajan, V., & Peterson, R. A. (1985). Models for innovation diffusion ([1st printing].). Sage.

Cita Chicago Style (17a ed.)

Mahajan, Vijay, y Robert A. Peterson. Models for Innovation Diffusion. [1st printing]. Beverly Hills [etc.]: Sage, 1985.

Cita MLA (9a ed.)

Mahajan, Vijay, y Robert A. Peterson. Models for Innovation Diffusion. [1st printing]. Sage, 1985.