Research methods for the fashion industry

Research methods for the fashion industry

Bibliographic Details
Main Author: Flynn, Judith Zaccagnini (-)
Other Authors: Foster, Irene M., 1950-
Format: Book
Language:Inglés
Published: New York : Fairchild Books cop. 2009
Subjects:
Moda > Investigación.
Consumidores > Preferencias
Análisis de mercado
Investigación > Metodología
Prendas de vestir > Industria y comercio .
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003517289708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Table of Contents:
  • Research theory
  • Research analysis
  • The library
  • Defining the research
  • Review of literature
  • Methods and procedures of conducting research: sample
  • Methodology procedures
  • Quantitative design: experimental and survey research
  • Qualitative design: ethnographic and historic research
  • Method of analysis
  • Results
  • Conclusions, implications, and recommendations for further study
  • Writing and communicating research.

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