APA (7th ed.) Citation

Dowd, T., Niederman, M., Fry, M., & Steiff, J. (2013). Transmedia: One story--many media. Focal Press.

Chicago Style (17th ed.) Citation

Dowd, Tom, Michael Niederman, Michael Fry, and Joseph Steiff. Transmedia: One Story--many Media. Burnington, MA: Focal Press, 2013.

MLA (9th ed.) Citation

Dowd, Tom, et al. Transmedia: One Story--many Media. Focal Press, 2013.