Authentic TM politics and ambivalence in a brand culture
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
New York University Press
cop. 2012
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| Colección: | Critical cultural communication
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003500639708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction: branding the authentic
- Branding consumer citizens : gender and the emergence of brand culture
- Branding the post-feminist self : the labor of femininity
- Branding creativity : creative cities, street art, and "making your name sing"
- Branding politics : shopping for change?
- Branding religion : "I'm like totally saved"
- Conclusion: the politics of ambivalence.
