Public relations and the press the troubled embrace
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Evanston, Ill :
Northwestern University Press
2007
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| Colección: | Visions of the American press
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003499699708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction
- The rise of the professional source
- Managing social change
- Power to the people
- Investigating power
- Blaming the messenger
- Controlling the message
- The power shift
- Conclusion
