Introduction to advertising and promotion management
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Homewood [etc.] :
Irwin
1990
|
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003476319708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | xxix, 770 p. : il. (some col.) ; 29 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice |
