APA (7th ed.) Citation

Belch, G. E., & Belch, M. A. (1990). Introduction to advertising and promotion management. Irwin.

Chicago Style (17th ed.) Citation

Belch, George Eugene, and Michael A. Belch. Introduction to Advertising and Promotion Management. Homewood [etc.]: Irwin, 1990.

MLA (9th ed.) Citation

Belch, George Eugene, and Michael A. Belch. Introduction to Advertising and Promotion Management. Irwin, 1990.