Marketing clients and their advertising agencies : the antecedents and consequences of client role ambiguity in complex service production

Marketing clients and their advertising agencies the antecedents and consequences of client role ambiguity in complex service production

Bibliographic Details
Main Author: Beard, Fred Kenneth (-)
Format: Thesis
Language:Inglés
Published: Ann Arbor : UMI 2002
Series:UMI Dissertation services
Subjects:
Agencias de publicidad > Marketing.
Publicidad
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003447839708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Xerocopia del original de1995
Physical Description:116 p. ; 22 cm

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