APA (7th ed.) Citation

Percy, L., & Elliott, R. H. (2012). Strategic advertising management (4th ed.). Oxford University Press.

Chicago Style (17th ed.) Citation

Percy, Larry, and Richard H. Elliott. Strategic Advertising Management. 4th ed. Oxford: Oxford University Press, 2012.

MLA (9th ed.) Citation

Percy, Larry, and Richard H. Elliott. Strategic Advertising Management. 4th ed. Oxford University Press, 2012.

Warning: These citations may not always be 100% accurate.