Cita APA (7a ed.)

Rothenberg, R. (1995). Where the suckers moon: The life and death of an advertising campaign (1st. ed.). Vintage Books.

Cita Chicago Style (17a ed.)

Rothenberg, Randall. Where the Suckers Moon: The Life and Death of an Advertising Campaign. 1st. ed. New York: Vintage Books, 1995.

Cita MLA (9a ed.)

Rothenberg, Randall. Where the Suckers Moon: The Life and Death of an Advertising Campaign. 1st. ed. Vintage Books, 1995.