APA (7th ed.) Citation

Dutka, S., & Colley, R. H. (1995). DAGMAR: Defining advertising goals for measured advertising results (2nd ed.). Association of National Advertisers.

Chicago Style (17th ed.) Citation

Dutka, Solomon, and Russell H. Colley. DAGMAR: Defining Advertising Goals for Measured Advertising Results. 2nd ed. New York: Association of National Advertisers, 1995.

MLA (9th ed.) Citation

Dutka, Solomon, and Russell H. Colley. DAGMAR: Defining Advertising Goals for Measured Advertising Results. 2nd ed. Association of National Advertisers, 1995.