Corporate legends and lore : the power of storytelling as a management tool

Corporate legends and lore the power of storytelling as a management tool

Bibliographic Details
Main Author: Newhauser, Peg C. (-)
Format: Book
Language:Inglés
Published: New York [etc.] : McGraw-Hill 1993
Subjects:
Comunicación en la gestión
Comunicación en las organizaciones
Cultura de la empresa
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003408989708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVI, 234 p. ; 24 cm
ISBN:9780070463264

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