Modern marketing

Bibliographic Details
Main Author: Jefkins, Frank William (-)
Format: Book
Language:Inglés
Published: London : Pitman 1993
Edition:3rd ed
Series:The M. & E. handbook series
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991003316659708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Includes index
Physical Description:x, 339 p. ; 22 cm
ISBN:9780712108539