Management and creativity from creative industries to creative management
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| Other Authors: | |
| Format: | Book |
| Language: | Inglés |
| Published: |
Malden, Massachusetts [etc.] :
Blackwell
2007
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| Subjects: | |
| Online Access: | Sumario |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003299959708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Defining creativity
- From individuals to processes : creative teams and innovation
- Creative systems : implications for management and policy in the creative industries
- Managing creative work through release and control : the myth of the self-motivated creative worker
- Seeing the pattern : strategy, leadership and adhocracy
- Business development and organisational change
- From creative marketing to creative consumption
- The politics of creativity
