Emerging trends, threats, and opportunities in international marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen and Masaaki Kotabe
| Autor principal: | |
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| Otros Autores: | , |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Business Expert Press
cop. 2010
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| Edición: | 1st ed |
| Colección: | International business collection
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003185189708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Pt. 1: Marketing in an uncertain world. Freedom and international marketing: Janis Joplin's candidacy as patron of the field / Michael R. Czinkota
- A forecast of globalization, international business, and trade: report from a Delphi study / Michael R. Czinkota and Ikka A. Ronkainen
- The policy gap in international marketing / Micheal R. Czinkota
- Export promotion: a framework for finding opportunity in change / Micheal R. Czinkota
- An analysis of the global position of U.S. manufacturing / Micheal R. Czinkota. Pt. 2: Competition from (re)emerging markets. Have lunch or be lunch: smaller firms thrive in vulnerable markets / Micheal R. Czinkota and Ikka A. Ronkainen
- Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile, and Mexico / Preet S. Aulakh, Masaaki Kotabe, and Hildy Teegen
- Strategic alliances in emerging Latin America: a view from Brazilian, Chilean, and Mexican companies / Masaaki Kotabe ...[et al.]
- Marketing's contribution to the transformation of Central and Eastern Europe / Reiner Springer and Micheal R. Czinkota
- Three Dimensional: the markets of Japan, Korea, and China are far from homogeneous / Masaaki Kotabe and Crystal Jiang. Pt. 3: Global sourcing and supply chain. Global sourcing strategy and sustainable competitive advantage / Masaaki Kotabe and Janet Y. Murray
- Outsourcing, performance, and the role of e-commerce: a dynamic perspective / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray
- Outsourcing service activities: gaining access to new ideas and flexibility will allow service-buying firms to remain competitive / Masaaki Kotabe and Janet Y. Murray
- An evolutionary-stage model of outsourcing and competence destruction: a triad comparison of the consumer electronics industry / Masaaki Kotabe, Michael J. Mol, and Sonia Ketkar
- The overlooked potential for outsourcing in Eastern Europe / Detlev Hoch, Michal Kwiecinski, and Peter Peters
- How to be an outsourcing virtuoso / Vinay Couto and Ashok Divakaran. Pt. 4: Meeting old and new global challenges. The brand challenge: Are global brands the right choice for your company? / Johny K. Johansson and Ikka A. Ronkainen
- Spanning the globe: winning over the antiglobals / Claudiu V. Dimofie, Johny K. Johansson, and Ikka A. Ronkainen
- The effects of terrorism on international marketing / Michael R. Czinkota and Gary Knight
- Taking a calmer view: the financial sector's prospects in the wake of crisis may be better than you think / Klaus-Peter Gushurst, Ivan de Souza, and Vanessa Wallace
- Evolution on the global stage: their raw potential is clear, but Chinese companies will have to master the imperatives of "soft power" to reach the next level of international growth / Edward Tse, Andrew Cainey, and Ronald Haddock
- Going from global trends to corporate strategy: will your business catch them before they catch it? Wendy M. Becker and Vanessa M. Freeman.
