Cita APA (7a ed.)

Sissors, J. Z., & Surmanek, J. (1988). Advertising media planning (2nd ed.). NTC Business Books.

Cita Chicago Style (17a ed.)

Sissors, Jack Zanville, y Jim Surmanek. Advertising Media Planning. 2nd ed. Lincolnwood: NTC Business Books, 1988.

Cita MLA (9a ed.)

Sissors, Jack Zanville, y Jim Surmanek. Advertising Media Planning. 2nd ed. NTC Business Books, 1988.