Doyle, P. (2000). Value-based marketing: Marketing strategies for corporate growth and shareholder value. Wiley.
Cita Chicago Style (17a ed.)Doyle, Peter. Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. New York ; Chichester: Wiley, 2000.
Cita MLA (9a ed.)Doyle, Peter. Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. Wiley, 2000.
Precaución: Estas citas no son 100% exactas.