E-Business st@rt-up the complete guide to launching your internet and digital enterprise
Most new businesses will be digital, involving computing, digital media and internet products and services. This guide offers all the necessary information for becoming a high-tech entrepreneur in such a climate. It covers everything from drawing up a business plan to marketing on the Internet. With...
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| Format: | Book |
| Language: | Inglés |
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London :
Kogan Page
cop. 2000
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| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991003027279708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | Most new businesses will be digital, involving computing, digital media and internet products and services. This guide offers all the necessary information for becoming a high-tech entrepreneur in such a climate. It covers everything from drawing up a business plan to marketing on the Internet. With a "Ten Golden Rules" checklist and informative case studies of successful high-tech companies and the people behind them, the book is intended as a guide for the would-be. |
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| Physical Description: | XVI, 464 p. : il. ; 25 cm |
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780749431457 |
