Persuasion and power the art of strategic communication

Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former poli...

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Detalles Bibliográficos
Autor principal: Farwell, James P. (-)
Formato: Libro
Idioma:Inglés
Publicado: Washington, DC : Georgetown University Press 2012
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002989789708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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