Brands meaning and value in media culture
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
London ; New York :
Routledge
2006.
|
| Subjects: | |
| Online Access: | Sumario |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002988529708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Table of Contents:
- Introduction
- Consumption
- Marketing
- Brand management
- Online branding
- The brand as informational capital.
