Kids as customers a handbook of marketing to children
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Lexington Books
1992.
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002944709708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- The emergence of children as customers
- Children as a primary market : their income, spending, and saving
- Children as a primary market : their spending and shopping
- Children as a market of influencers
- Kids as a future market : reaching them through a multidimensional segmentation strategy
- Retailing to children
- Advertising to children
- Targeting promotion and publicity to children
- Planning and developing new products for children
- Marketing research among children : purposes, procedures, problems
- Children as global consumers.
