Broadcast programming : Strategies for winning television and radio audiences

Broadcast programming Strategies for winning television and radio audiences

Bibliographic Details
Main Author: Eastman, Susan Tyler (-)
Other Authors: Head, Sydney W., Klein, Lewis
Format: Book
Language:Inglés
Published: Belmont : Wadsworth 1981
Subjects:
Televisión > Programas > Estudios, ensayos, etc.
Radio > Emisiones > Estudios, ensayos, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991002921859708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVI, 384 p. ; 25 cm
ISBN:9780534008826

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