Cita APA (7a ed.)

Eastman, S. T., Head, S. W., & Klein, L. (1981). Broadcast programming: Strategies for winning television and radio audiences. Wadsworth.

Cita Chicago Style (17a ed.)

Eastman, Susan Tyler, Sydney W. Head, y Lewis Klein. Broadcast Programming: Strategies for Winning Television and Radio Audiences. Belmont: Wadsworth, 1981.

Cita MLA (9a ed.)

Eastman, Susan Tyler, et al. Broadcast Programming: Strategies for Winning Television and Radio Audiences. Wadsworth, 1981.