Cita APA (7a ed.)

Avery, J. (2000). Advertising campaign planning: Developing an advertising-based marketing plan (3rd ed.). Copy Workshop.

Cita Chicago Style (17a ed.)

Avery, Jim. Advertising Campaign Planning: Developing an Advertising-based Marketing Plan. 3rd ed. Chicago, IL: Copy Workshop, 2000.

Cita MLA (9a ed.)

Avery, Jim. Advertising Campaign Planning: Developing an Advertising-based Marketing Plan. 3rd ed. Copy Workshop, 2000.