Today's public relations an introduction
| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks, Calif. :
SAGE Publications
c2006.
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| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002816739708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Strategic relationship building : an ethical organization communicating effectively
- History of public relationships
- Managing mutually beneficial relationships
- The value of research
- Elements of planning
- Taking action : strategic messaging
- Evaluation of public relations efforts
- Public relations theory in practice
- Ethical and legal restraints on public relations practice
- Monitoring and managing issues
- Selecting media, technologies, and communication tools
- Publicity, promotion, and writing
- Collaborative decision making
- Building a career
- The future of public relations : globalism and cyberspace.
