Adland a global history of advertising
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
London ; Philadelphia :
Kogan Page
2007.
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| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002814439708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Pioneers of persuasion
- From propaganda to soap
- Madison Avenue aristocracy
- Creative revolutionaries
- The Chicago way
- The Brit pack
- Eighties extravagance
- The French connection
- European icons
- Media spins off
- Consolidation incorporated
- Japanese giants
- The alternatives
- Dotcom boom and bust
- Latin spirit
- International outposts
- Shooting stars
- Controversy in Cannes
- New frontiers
- The agency of the future .
