Media programming strategies and practices
This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content. -Pref. [This book] provides students with ... information on the techniques and strategies used in the programming industry. [This] text...
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Australia ; Belmont, CA :
Thomson/Wadsworth
2006
|
| Edición: | 7th ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002656939708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication
- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming
- Cable, satellite, and online strategies: Cable system and satellite programming; Basic and premium subscription programming; Online video and audio programming
- Radio programming: Music radio programming; Information radio programming
- Glossary.
