The long tail why the future of business is selling less of more
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Hyperion
c2006
|
| Edición: | 1st ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002623229708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- The long tail
- The rise and fall of the hit
- A short history of the long tail
- The three forces of the long tail
- The new procedures
- The new markets
- The new tastemakers
- Long tail economics
- The short head
- The paradise of choice
- Niche culture
- The infinite screen
- Beyond entertainment
- Long tail rules
- Coda: tomorrow's tail.
