What sticks why most advertising fails and how to guarantee yours succeeds
The magnitude of waste in advertising is staggering: $85 billion each year. This book will demonstrate how to spend advertising dollars effectively, offering practical, hands-on solutions based on the authors’ $4 million dollars’ worth of recent landmark research—extensive, proprietary research—to m...
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Chicago :
Kaplan
cop. 2006
|
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991002620309708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
